You’ve probably noticed how AI educators casually say, “Just upload your brand documents.”
But when you look at yours, the real issue isn’t that they don’t exist.
It’s that they’re not strategic, structured, or usable in a meaningful way.
You’ve been in business for years, but still can’t confidently describe what makes you different. You’re attracting clients, but not always the right ones, and you know your positioning plays a role. Or, you're starting out and have no idea how to design your brand.
Maybe, you’re already using AI to write content, proposals, or copy, but it never quite sounds like you...
Because you haven’t given it clear, strategic input to work from.
And the hardest part?
You know your brand doesn’t reflect the quality of your work, and it’s costing you the clients you actually want.
You’ve tried to work on it before. You have notes, ideas, maybe even documents, but nothing that feels finished or actionable. It might look gorgeous, but it's not pulling its weight.
It's time you design your Signature Brand. Let me help!
I've built many industry tastemakers over the past 20 years. Before stepping into the world of creative entrepreneurship, I spent 10+ years as a corporate IT, process, and product management leader, overseeing multi-million-Euro client deliveries and a global team of 300+ professionals. I hold a Master of Science in Systems Engineering, a Bachelor's in Business, plus multiple diplomas in marketing, interior design, and graphic design.
Originally from Helsinki, Finland, I now live in the Swedish countryside with my husband, our two teens, and a spoiled Staffy. I launched my first business in the home decor space, scaled it to 17+ international markets – and discovered the true power of a strong brand. Since then, I've helped thousands of businesses build brands and businesses that lead the game.
Today, I work with design brands, hospitality companies, and cool SaaS scaleups as a marketing leader and own several brands in the design, media & tech space.
I built the Signature Brand Intensive because I find too many frustrated business owners focusing on the wrong things.
Most stop at the visuals – the logo, the colours, the fonts. But a brand that actually works goes deeper than that. Others mess around with storytelling and copy, but totally lack the strategic foundation a brand needs to make decisions about marketing, sales, offerings, pricing, and service design.
So I built what I wanted to exist: a comprehensive brand training and toolkit that covers the full picture – strategic positioning, messaging, identity, and the systems that make it all work together. Not just how your brand looks but how it thinks, speaks, and operates. And now also guides AI tools to generate impressive results for you!
This is the same process I run with my clients. Now structured so you can build it yourself – in three weeks, with SIGNE doing the heavy lifting.
SIGNE? Read on...
Join live Signature Brand workshops and access detailed learning modules inside the client portal.
You’ll work through proven playbooks and exercises designed to define your positioning, message, and brand identity.
You’ll answer a series of guided questions about your business, vision, and brand.
Each one is designed to extract the insights most people struggle to articulate – so your brand experience strategy becomes clear and ready to be communicated.
Using our AI-supported system, you’ll receive a complete analysis of your brand and a fully developed Brand Blueprint.
This includes your positioning, messaging, and ready-to-use assets for your website, content, and visual direction – structured to hand over to AI, your team, or any external expert.
Most brand programs hand you a framework and leave you to figure out what to do with it. My intensive works differently.
SIGNE (Signature Intelligence & Narrative Engine) is built into every step of this program. As you work through the framework, SIGNE translates your answers into your actual brand – your positioning, your messaging, your identity guidelines – ready to use.
No blank page. No months of back-and-forth. No need to wonder if you got it right.
We ask the right questions. You simply answer. SIGNE builds your brand and documents it the right way!
BONUS:
After the 3-week intensive, once you have your brand designed, activated, and documented... we will practise using your documents to generate content, customer & market research, sales arguments, and more!
You choose your favorite AI tool, such as ChatGPT, Claude, etc, and I show you exactly how to use your brand blueprints and instruction files.
Anyone looking to build a premium brand that gets the attention and clients it needs and deserves.
For sure! In fact, this is a great workshop for anyone thinking about launching a business.
We will be working together for 3 weeks (+ some bonus sessions). You will get all the recordings and tools to keep!
Nothing.
No. This is a live program, but you'll get access to the recordings for as long as you want.
Aveny offers consulting and website design. If you need more help, we'd be delighted to have a chat!
We stand by our product and in case you don't enjoy the programming, you can request a refund within 5 days from our kickoff call.
Ah, the fun EU tax rules... Now, this is a consulting & coaching program and according to the European Union laws, we must collect EU VAT. Here's how it works:
🇪🇺🇪🇺🇪🇺 you're in the EU:
Your VAT number cannot be added after purchase, but in most cases, VAT can be deducted. Save the receipt you receive from us so you can add it to your accounting and tax deductions.
🇺🇸🇨🇦🇦🇺 (+ other non-EU countries):
If this is confusing, please check with your accountant 🙂 (you're not alone)
You will get a receipt from us that you can add to your accounting.
You will also get more information about 3 days before our kickoff (or as soon as you join, in case you join at the last minute).
Signature Brand Intensive is a product of Aveny
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